Adam is Associate Pro-Vice-Chancellor of Careers and Employer Engagement at the University of East London (UEL), where he leads the work that connects careers, enterprise, employer engagement and skills with the University’s partnerships across business. He joined UEL in 2024 from the University of Derby, where he was Head of Business Engagement and Employability, and has extensive experience of employer and industry engagement across research, skills, graduate talent and shared facilities for business, research and education. His career began in legal academia, teaching at King’s College London and BPP University, where he won teaching awards at both.

At UEL, Adam conceived and leads CareerVerse, a digital platform that brings employers, students and graduates together in one place. Engagement between employers and universities is too often fragmented and full of jargon; CareerVerse instead speaks, as employers asked, “in the language of business”, and is built to work beyond UEL rather than as a single-institution tool. 

He also created the strategy for UEL’s Global Work Campuses, a reciprocal “net” linking London with Miami (a gateway to Latin America), Cairo (a gateway to the MENA region) and Chennai and wider India, with start-up and soft-landing support delivered through UEL’s London TerraDock incubator, which is already used by international firms. In his time as Associate Pro Vice Chancellor, UEL has recorded the greatest improvement in graduate start-ups in the UK since 2018, and its apprenticeship provision was named Best Apprenticeship in Education at the Apprenticeship Guide Awards in both 2025 and 2026.

Adam’s influence extends into regional and national policy. He is the higher education member of the Local London LSIP Steering Group and sits on the Local London Skills and Employment Board and the Sub-Regional Sector Hub Working Group, which is shaping sub-regional skills investment. Across this work he favours long-term, mutually beneficial partnerships over one-off arrangements, working with organisations across industry, government and academia.

Adam writes and speaks on entrepreneurial and civic leadership in higher education. He has contributed a chapter to the HEPI publication “Why Entrepreneurial Leadership Now?”, has presented at NCEE events, and delivered an NCEE EDGE webinar and blog, “Partnership and Leadership in Place for Glocal Impact”. A regular speaker to bodies including Universities UK, the London Chamber of Commerce and Industry, the Royal Society and NISAU, he co-chairs the London Higher Enterprise Network, and chairs UEL’s Employer Partnerships Oversight Committee and the Royal Docks Centre for Sustainability Advisory Board. Within UEL, he mentors global ethnic majority colleagues through 100 Black Women Professors Now and developed the University’s partnership with the neurodiversity charity NEURO. As a Principal Fellow, he plans to contribute to the Society through its annual Entrepreneurial University Leadership Summit, the EDGE series and its leadership programmes.